Renovating iconic and best-selling products to enhance consumer value and stay ahead of the competition
- FMCG
- Identify strengths, threats, and incremental opportunities in both product and packaging to enhance consumer value while evaluating cost optimization strategies
- Market: Europe
Design to consumer value approach is used by our client when there is an opportunity to reinvest, improve pipeline or have a holistic product renovation.
One of the challenges is to help brands improve products and margins. The goal is to find the balance between value, cost and design to drive consumer satisfaction.
Using a combination of qualitative (declarative and ethnographic) and quantitative research, we:
- Uncover what consumers truly desire and what they are unwilling to compromise on
- Highlight distinct consumer segments with varying needs
- Identify key product features that can serve as competitive differentiators
- Alert the team to potential modifications that may not enhance consumer satisfaction and could lead to unnecessary costs
- Assist in striking the right balance between value, cost, and design/functionality to optimize consumer satisfaction
- Ensure consumer insights are translated into a clear and compelling narrative
By using a cross-functional approach, we assess:
- Packaging Experience - preferences, dislikes, design functionality, materials and sustainability aspects
- Product Experience - likes and dislikes related to sensory attributes (from smell to mouthfeel), nutritional value, and ingredient perception
Over the past three years, we have delivered valuable insights into consumer values, motivations, tensions, and unmet needs for several best-selling brands.
We helped our client:
- Identify strengths, threats, and opportunities to enhance value across the entire consumer journey, from purchase to consumption at home or on the go, for both packaging and products
- Assess the key drivers of consumer satisfaction, distinguishing between must-haves and less critical factors
- Explore cost-saving opportunities without compromising quality or appeal
- Analyze competitive insights to guide future product and packaging development
- Create and maintain consumer-driven design that aligns with market needs
- Influence strategic decisions through in-depth analysis and interpretation of consumer insights
- Prioritize ideas and develop a structured, efficient roadmap to achieve their goals
By managing stakeholders and coordinating with agencies, we established a safe and collaborative environment that facilitated informed decision-making, enhanced consumer satisfaction, and built lasting brand loyalty.
What they say
about us
Working with Aurelie on project is always a productive and enjoyable collaboration. Her deep knowledge of consumer science and product development has helped us find new and unique ways to apply HumanListening technology. I strongly recommend her as a partner on any sensory or food project requiring thoughtful and expert consultancy
Dear Aurélie, You are the Guiding Star of our DTCV projects! Your support during my DTCV onboarding journey has been nothing short of extraordinary. Your energy, and your passion radiates so brilliantly that every interaction with you leaves me feeling not just equipped, but more and more inspired. Thank you for generously sharing your knowledge, thanks for your openness for the idea exchange and helping us doing better and better!
Aurelie, it was wonderful collaborating with you. It was absolute pleasure to watch you lead this project – there was passion, a commitment to do it the right way, attention to detail, caring and thoughtful attitude for other team members and lastly ensuring that the research findings are used in the right way. I have learnt a lot from you in these 3 months. Thanks for all your work in making this a success!!
BRAVO! Thank you for leading with a growth mindset and living our values. Thanks so much for your implication and involvment. Your openess and collaborative spirit are really an asset. And you're always trying what's right for brand and business. thanks so much !
A huge WELL DONE to the whole core team for delivering the two-day workshop this week and all your work in the lead-up to the session. Really great insights from all functions, very good engagement throughout the session from all attendees and some strong ideas now on how to drive value for our consumers, while optimising costs where we can! Thank you!
I just wanted to say a big thank you to Aurelie and tell her that I am overjoyed that she is with us on our DTCV journey. She is like a breath of fresh air and has accelerated the process with her knowledge. She is an incredibly skilled Consumer Scientist and I see her passion and enthusiasm in every call with her. I see that she is working long hours to ensure the tight timelines are kept so I wanted to really thank her for her support and expertise. We couldn’t do it without her!
In our project Aurelie has demonstrated excellent strengths in project and stakeholder management. Her professional and positive can do attitude as well her ability to connect with people have been key enablers to this. In her work she has unlocked meaningful Insights from Consumers which have been translated into business relevant actionable recommendations and next steps. She also enabled rising awareness, upskilling and sharing information and consumer insights with a broader community. It is a pure pleasure to work with an expert like Aurelie.