In today’s fast-paced market, businesses that don’t adapt risk falling behind, even in FMCG. With competition fiercer than ever, differentiating your brands has never been more challenging.
So, How Do You Ensure Your Innovations Succeed?
- How do you create products that truly meet evolving consumer needs?
- How do you stay ahead of shifting market trends and societal changes?
- How do you get internal teams to embrace innovation?
Innovation isn’t just about creativity, it’s about understanding consumers deeply and ensuring that new ideas align with their needs, desires and behaviors.
ALLinFood help you drive meaningful change, providing the structure, data and validation needed to turn ideas into successful market innovations.
How We Help You Succeed?
- Identifying Consumer Needs & Unmet Gaps – Identify emerging industry trends and evolving consumer preferences before they become mainstream, giving you a strategic first-mover advantage. Through data-driven research, we help businesses uncover pain points, address unmet needs, and anticipate shifting expectations to stay ahead of the competition.
- Trend Forecasting & Anticipating Market Shifts - Stay ahead of shifting consumer behaviors and emerging market opportunities.
- Idea Validation - Exploring multiple versions of a concept or product ideas. Test, refine, and launch with confidence, ensuring your innovations are consumer-tested and validated as the most promising, minimizing risk and maximizing success.
- Optimizing Product Design & Sensory Appeal - Products succeed when they deliver an experience consumers love. We help optimize formulations, textures, packaging, and sensory attributes to ensure your product’s appeal goes beyond functionality, delivering an emotionally engaging and sensory-driven experience that resonates with consumers.
- Competitive Positioning - Develop market-differentiating innovations that set your brand apart and drive market share growth.
- Ensuring Internal Alignment & Adoption - Achieve seamless internal alignment and drive the successful adoption of new ideas. Through data-driven insights, we help R&D, marketing, and business teams embrace a consumer-centric approach, ensuring innovations receive cross-departmental support and lead to meaningful, market-driven impact
With ALLinFood, Innovate smarter. Create with confidence.
What they say
about us
Working with Aurelie on project is always a productive and enjoyable collaboration. Her deep knowledge of consumer science and product development has helped us find new and unique ways to apply HumanListening technology. I strongly recommend her as a partner on any sensory or food project requiring thoughtful and expert consultancy
Dear Aurélie, You are the Guiding Star of our DTCV projects! Your support during my DTCV onboarding journey has been nothing short of extraordinary. Your energy, and your passion radiates so brilliantly that every interaction with you leaves me feeling not just equipped, but more and more inspired. Thank you for generously sharing your knowledge, thanks for your openness for the idea exchange and helping us doing better and better!
Aurelie, it was wonderful collaborating with you. It was absolute pleasure to watch you lead this project – there was passion, a commitment to do it the right way, attention to detail, caring and thoughtful attitude for other team members and lastly ensuring that the research findings are used in the right way. I have learnt a lot from you in these 3 months. Thanks for all your work in making this a success!!
BRAVO! Thank you for leading with a growth mindset and living our values. Thanks so much for your implication and involvment. Your openess and collaborative spirit are really an asset. And you're always trying what's right for brand and business. thanks so much !
A huge WELL DONE to the whole core team for delivering the two-day workshop this week and all your work in the lead-up to the session. Really great insights from all functions, very good engagement throughout the session from all attendees and some strong ideas now on how to drive value for our consumers, while optimising costs where we can! Thank you!
I just wanted to say a big thank you to Aurelie and tell her that I am overjoyed that she is with us on our DTCV journey. She is like a breath of fresh air and has accelerated the process with her knowledge. She is an incredibly skilled Consumer Scientist and I see her passion and enthusiasm in every call with her. I see that she is working long hours to ensure the tight timelines are kept so I wanted to really thank her for her support and expertise. We couldn’t do it without her!
In our project Aurelie has demonstrated excellent strengths in project and stakeholder management. Her professional and positive can do attitude as well her ability to connect with people have been key enablers to this. In her work she has unlocked meaningful Insights from Consumers which have been translated into business relevant actionable recommendations and next steps. She also enabled rising awareness, upskilling and sharing information and consumer insights with a broader community. It is a pure pleasure to work with an expert like Aurelie.
