Stay Ahead of Market Trends & Gain a Competitive Edge!
Keeping up with shifting market trends can be challenging.
How do you identify the next big trend, whether it's in preventing waste, new protein source, clean label or another booming category? How can you ensure your R&D teams have data-backed insights to make the right decisions?
In today’s fast-moving markets, relying on guesswork is no longer an option. Identifying trends before your competitors do is critical to maintaining your market leadership and securing a competitive advantage.
The biggest challenge?
Many companies lack the time to conduct in-depth market research or prefer an external perspective to avoid internal expertise bias.
How We Help You Stay Ahead?
With decades of expertise in consumer behavior, data analytics, and market research, our team delivers actionable insights to help you:
- Market trend analysis - identify emerging industry patterns and consumer preferences before they go mainstream, securing your early-mover advantage.
- Consumers behiavor insights - Gain a deep understanding of consumer motivations and decision-making, ensuring your products are positioned for success now and in the future.
- Competitive Analysis - Stand out in a crowded market by uncovering your brand’s unique strengths and identifying key opportunities for differentiation.
- Data driven Strategy Development - Use real consumer data to shape winning product and marketing strategies, boosting engagement and brand loyalty.
- Custom Reports and Workshops - Receive clear, tailored insights with actionable recommendations aligned with your business objectives.
How We Unlock Deeper Market Insights?
- New product and competitive Landscape Analysis - Identify product opportunities and assess the competitive market to position your brand strategically.
- Preference Mapping - Pinpoint market gaps and consumer preferences, uncovering the underlying reasons behind purchasing decisions.
- Consumer-Centric Research - Leverage online communities and surveys to capture key consumer motivations, unmet needs, and emerging trends.
- Product Claim Optimization - Explore claim opportunities that enhance your brand positioning and strengthen consumer trust.
With our expertise, you’ll anticipate trends, make data-driven strategic decisions, and position your brand for long-term success.
What they say
about us
Working with Aurelie on project is always a productive and enjoyable collaboration. Her deep knowledge of consumer science and product development has helped us find new and unique ways to apply HumanListening technology. I strongly recommend her as a partner on any sensory or food project requiring thoughtful and expert consultancy
Dear Aurélie, You are the Guiding Star of our DTCV projects! Your support during my DTCV onboarding journey has been nothing short of extraordinary. Your energy, and your passion radiates so brilliantly that every interaction with you leaves me feeling not just equipped, but more and more inspired. Thank you for generously sharing your knowledge, thanks for your openness for the idea exchange and helping us doing better and better!
Aurelie, it was wonderful collaborating with you. It was absolute pleasure to watch you lead this project – there was passion, a commitment to do it the right way, attention to detail, caring and thoughtful attitude for other team members and lastly ensuring that the research findings are used in the right way. I have learnt a lot from you in these 3 months. Thanks for all your work in making this a success!!
BRAVO! Thank you for leading with a growth mindset and living our values. Thanks so much for your implication and involvment. Your openess and collaborative spirit are really an asset. And you're always trying what's right for brand and business. thanks so much !
A huge WELL DONE to the whole core team for delivering the two-day workshop this week and all your work in the lead-up to the session. Really great insights from all functions, very good engagement throughout the session from all attendees and some strong ideas now on how to drive value for our consumers, while optimising costs where we can! Thank you!
I just wanted to say a big thank you to Aurelie and tell her that I am overjoyed that she is with us on our DTCV journey. She is like a breath of fresh air and has accelerated the process with her knowledge. She is an incredibly skilled Consumer Scientist and I see her passion and enthusiasm in every call with her. I see that she is working long hours to ensure the tight timelines are kept so I wanted to really thank her for her support and expertise. We couldn’t do it without her!
In our project Aurelie has demonstrated excellent strengths in project and stakeholder management. Her professional and positive can do attitude as well her ability to connect with people have been key enablers to this. In her work she has unlocked meaningful Insights from Consumers which have been translated into business relevant actionable recommendations and next steps. She also enabled rising awareness, upskilling and sharing information and consumer insights with a broader community. It is a pure pleasure to work with an expert like Aurelie.
