Exploring area of ingestible beauty that are meaningful for consumers on 6 markets
- FMCG food and beverages, Food supplements
- Capturing ingestible beauty perceived benefits,routine, motivations and unmeet need
- Markets: Asia, USA, Europe
Our client is a global brand looking to develop a new business opportunity tapping into the global trend towards ingestible beauty by promoting the benefits of their current ingredients or a mix with new ingredients. The key questions addressed were the below:
- What are the motivations of consumers around ingestible beauty area?
- Why choosing ingestible cosmetics rather than topic ones?
- What are consumers tensions and barriers to use ingestible beauty products ?
- Which claims should a product promoting beauty from the inside address?
- What are the differences between markets?
Market research to quantify opportunity size and value across 4 markets (n=800 consumers, 200 per market)
Collaboration with HumanListening group
Conversational AI to explore tensions and identify latent opportunities
Advanced quant methods (TURF and MaxDiff scaling) to prioritise claims
We developed a claims benefit roadmap by identifying what our client should continue doing, what is lacking, what might get in the way of success, what are the future opportunities to make a point of difference
We designed a tailored Workshop with a cross-functional team (scientist, marketing, business development and strategy,technical manager) to:
- Unlock challenges they could encounter in their future product development (scientific context, regulatory and technical constraints, market priority and differences between countries)
We helped our client identify :
- Their key targets and opportunities
- The main strength they already have and should capitalize
- Consumers needs and tensions around ingestible beauty
- The top claimed benefits and skin health area of interest and how to prioritize them
- The optimum ingredients and potential barriers
- The carriers of interest (classic and new trends)
The integration of Qualitative AI and marketing science methods resulted in a challenging study being turned around more quickly and within the client’s budget, supporting much stronger ROI than in traditional research studies, particularly multi-country sensory research.
What they say
about us
Working with Aurelie on project is always a productive and enjoyable collaboration. Her deep knowledge of consumer science and product development has helped us find new and unique ways to apply HumanListening technology. I strongly recommend her as a partner on any sensory or food project requiring thoughtful and expert consultancy
Dear Aurélie, You are the Guiding Star of our DTCV projects! Your support during my DTCV onboarding journey has been nothing short of extraordinary. Your energy, and your passion radiates so brilliantly that every interaction with you leaves me feeling not just equipped, but more and more inspired. Thank you for generously sharing your knowledge, thanks for your openness for the idea exchange and helping us doing better and better!
Aurelie, it was wonderful collaborating with you. It was absolute pleasure to watch you lead this project – there was passion, a commitment to do it the right way, attention to detail, caring and thoughtful attitude for other team members and lastly ensuring that the research findings are used in the right way. I have learnt a lot from you in these 3 months. Thanks for all your work in making this a success!!
BRAVO! Thank you for leading with a growth mindset and living our values. Thanks so much for your implication and involvment. Your openess and collaborative spirit are really an asset. And you're always trying what's right for brand and business. thanks so much !
A huge WELL DONE to the whole core team for delivering the two-day workshop this week and all your work in the lead-up to the session. Really great insights from all functions, very good engagement throughout the session from all attendees and some strong ideas now on how to drive value for our consumers, while optimising costs where we can! Thank you!
I just wanted to say a big thank you to Aurelie and tell her that I am overjoyed that she is with us on our DTCV journey. She is like a breath of fresh air and has accelerated the process with her knowledge. She is an incredibly skilled Consumer Scientist and I see her passion and enthusiasm in every call with her. I see that she is working long hours to ensure the tight timelines are kept so I wanted to really thank her for her support and expertise. We couldn’t do it without her!
In our project Aurelie has demonstrated excellent strengths in project and stakeholder management. Her professional and positive can do attitude as well her ability to connect with people have been key enablers to this. In her work she has unlocked meaningful Insights from Consumers which have been translated into business relevant actionable recommendations and next steps. She also enabled rising awareness, upskilling and sharing information and consumer insights with a broader community. It is a pure pleasure to work with an expert like Aurelie.